New episode: The short drama apps report

Have you watched a short drama (or micro-drama) series yet? Defined by fast episodes as short as 60 seconds, the format has taken over millions of smartphone screens across the world.

Once niche, short drama has now grown into one of the top categories in mobile entertainment. In 2025, short drama apps generated 2.3 billion downloads globally, and by Q4, downloads had increased 186% YoY. From its origins in China, these series are now being produced at super-scale in the U.S. and across the world. Production is getting cheaper and faster, and alongside small independents, streaming giants are now investing heavily too.

For developers and marketers, the question is where is this industry heading, which markets are leading the way and what opportunities does it generate?

We’re excited to introduce our latest report, The short drama apps report: Data and insights from the snack-sized entertainment boom. Get install, engagement, and revenue metrics across key markets, as well as our findings from Adjust’s industry sentiment survey on this new medium and insights from Sensor Tower.

• Short drama app installs grew 238% YoY in Q1 2026.
• In Q1 2026, LATAM recorded the strongest install growth at a huge 913% YoY.
• APAC generates $1.45 revenue per MAU on short-drama apps.
• Sessions per user and time spent in-app both increase over the first 30 days.
• 67% of app marketers are advertising in short drama apps or interested in testing.

Ready to dive deeper? Download The short drama apps report today!