Out now! Mobile app trends spotlight edition: Türkiye 2026.

Türkiye’s app market is extremely connected, and its population is still young. Mobile penetration is above 93%, one of the highest rates anywhere, and the median age is just 33.5. That’s part of why global platforms and Turkish developers treat Türkiye as a market worth building for early. The scale is already visible with e-commerce volume hitting $115 billion in 2025, and Turkish game studios making $2.76 billion worldwide last year.

To succeed in Türkiye’s fast-moving app market, you need accurate data and reliable measurement. Adjust’s latest Mobile app trends spotlight edition: Türkiye 2026 report has the benchmarks you need to see where you actually stand and accelerate growth.

• Installs, sessions, session lengths, and retention across gaming, finance, and e-commerce, benchmarked against MENAT and global data.
• Direct insights from apps and brands including Hepsiburada, Rollic Games, Enpara Bank, and Migros One.
• Gaming app sessions in Türkiye grew 6% YoY in H1 2026.
• E-commerce sessions grew 4% YoY in H1 2026, well ahead of the 0.3% global rate.
• Finance had the strongest retention in Türkiye with day 1 retention at 14%.

Curious how Türkiye’s app market is performing? Download Mobile app trends spotlight edition: Türkiye 2026 now.