Gaming
CrazyGames scales its mobile publishing business with a seamless migration to Adjust
Background
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Region
Global
Founded
2014
Vertical
Gaming
The challenge
As CrazyGames expanded its user acquisition efforts across an increasing number of mobile titles, it became clear that its measurement setup needed to evolve alongside the business. The team wanted a partner that could provide reliable cross-network attribution, scalable pricing, strong deep linking, and a dependable source of truth for campaign performance—all while supporting the company's long-term growth.
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Yusuf Kerem Calikoglu
Head of Publishing, CrazyGames
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Beyond the technology itself, CrazyGames wanted a partner that would work alongside its team. Previous experiences had shown that even strong measurement capabilities could fall short without responsive support, leaving the team spending valuable time resolving technical issues instead of focusing on scaling campaigns. The migration also needed to preserve historical data while minimizing disruption so campaign optimization could continue uninterrupted.
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The solution
After evaluating the market, CrazyGames chose Adjust for its combination of scalable pricing, robust measurement capabilities, and collaborative partnership approach. From the outset, the Adjust team worked closely with CrazyGames to migrate historical data, implement the SDK, align events, and validate data across advertising networks, helping keep the transition window short and ensuring campaigns continued to run smoothly.
Yusuf Kerem Calikoglu
Head of Publishing, CrazyGames
Today, Adjust serves as CrazyGames' single source of truth for measuring lifetime value, return on ad spend, engagement, and monetization across its publishing portfolio. With one trusted dataset, the user acquisition team can evaluate campaign performance consistently and make faster, more confident optimization decisions.
The results
With a scalable measurement foundation in place, CrazyGames has been able to expand its publishing business without measurement becoming a bottleneck. Reliable attribution and reporting give the team the confidence to grow user acquisition across more games and advertising networks while spending less time managing operational challenges and more time focusing on growth. This impact showed up clearly in the launch of Space Waves which dominated the mobile racing charts – driven by reliable data and a confident team.
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Ecem Calban,
Senior User Acquisition Manager, CrazyGames
Key outcomes since partnering with Adjust include:
- Tripled monthly revenue across its mobile publishing portfolio in the year following its migration to Adjust.
- Established Adjust as its single source of truth for LTV, ROAS, engagement, and monetization across its publishing portfolio.
- Scaled user acquisition across more titles and ad networks with reliable cross-network attribution and measurement that grows alongside the business.
As CrazyGames continues to grow, the team is focused on becoming the first true cross-platform publisher, helping developers reach players seamlessly across web and mobile through a single partner. With Adjust providing the measurement foundation to support that vision, CrazyGames is well positioned to continue scaling its publishing business while delivering value to players and developers alike.
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