FLOQ builds a full-funnel measurement framework to scale trusted growth with Adjust

As FLOQ scaled across paid media, organic channels, referrals, community programs, events, and business-development partnerships, the core challenge was measuring customer quality across a regulated, multi-step journey. 

Media platforms each reported their own clicks and conversions, which made cross-channel comparison difficult; an install on its own said nothing about whether a user would register, pass KYC, fund an account, or trade. 

When results were weak, the team could not easily identify the cause – be it traffic quality, onboarding friction, KYC completion, or funding behavior. Plus, multiple teams such as marketing, product, data, finance, and leadership all needed one shared view to make budget and optimization calls.

FLOQ's Adjust setup centers on cross-channel attribution, custom in-app event tracking, campaign-level reporting, and audience targeting and segmentation. The team tracks installs through to registration submission, successful KYC, successful top-up, and trade-success events, providing one consistent view of paid, organic, and partner-led acquisition instead of comparing raw, platform-reported numbers against each other.

In its paid acquisition and audience-quality work, FLOQ used Adjust to narrow its paid mix and refine targeting toward users more likely to register and complete KYC, comparing channels against downstream outcomes rather than install volume alone. That let the team concentrate spend on higher-intent traffic whilst cutting inefficient spend. Across the measured period, FLOQ's cost per registration ran roughly 50% below the relevant APAC industry benchmark, evidence that the team was both acquiring cheaper registrations and improving the quality of users.

FLOQ's clearest result was the link between more focused paid-media allocation, lower registration cost, and stronger verification quality. 

Adjust-supported attribution and audience targeting let the team compare acquisition sources on registration, KYC, funding, and trading outcomes rather than clicks, narrowing paid spend toward higher-intent channels and segments. 

Registration-to-KYC conversion rose by 7.7 percentage points, and top-up-to-trade success reached 95.2%, up 7.5 points from 87.8%. FLOQ treats these results as the combined outcome of audience strategy, media execution, and product experience, with Adjust providing the measurement framework behind the decisions.

Key outcomes since partnering with Adjust include:

• Cut cost per registration to roughly 50% below the relevant APAC industry benchmark.
• Lifted registration-to-KYC conversion by 7.7 percentage points through audience targeting.
• Raised top-up-to-trade success to 95.2%, up 7.5 points from 87.8%.