Gaming
Games developer Widogame increased installs and grew revenue with Adjust
About Widogame
Background
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Region
Vietnam
Founded
2020
Vertical
Gaming
The challenge
Widogame needed to monitor campaign performance with the objective of improving retention rate and extending user lifespans for games in the hypercasual and casual subverticals.
As the company continued to expand, Widogame was also increasing its number of network partners. To bring their analytics ambitions to fruition, the team was looking for a reliable measurement partner that would be able to support integration with numerous network partners.
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The solution
Accurate attribution data from Adjust gave the team the information needed to understand which channels and campaigns were performing better. In turn, this gave Widogame the confidence to increase ad spend and optimize campaigns successfully.
Adjust’s analytics solution, Datascape, allowed Widogame to build custom dashboards which display all of their user acquisition data in one place. The team focused on measuring retention rate, lifetime value (LTV), engagement, and return on ad spend (ROAS). Datascape facilitated simple, easy management of all campaigns across multiple channels within a single platform.
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Lana Phung
CMO, Widogame
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Additionally, the company was delighted to gain access to many more network partners than before, paving the way for additional growth.
Lana Phung
CMO, Widogame
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The results
With the help of Adjust, Widogame was able to:
- Increase installs by 4,900%
- Grow revenue by 2,200%
- Expand from one to 10 advertising channels
- Implement precise segmentation by custom events, channels, and in-app purchases
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Lily Truong
Sales Manager, Adjust Vietnam
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