REPORT
Diwali 2026: app trends & mobile growth
Plan your Diwali 2026 campaigns with app usage trends, from the first sale weeks to the post-festival peak, covering seven verticals in India benchmarked against global data.
Summary
App growth across India’s biggest festive season
Diwali, the Festival of Lights, drives some of the year’s biggest swings in app downloads and usage in India. But no two verticals follow the same growth curve. Get everything you need to prepare your Diwali 2026 strategy, including:
Install, session, and session length benchmarks from the pre-sale weeks through the weeks after the festival
Breakdowns for seven verticals: e-commerce, entertainment, food & drink, gaming, lifestyle, social, and travel
Spotlights on e-commerce and travel, including ride sharing and maps & navigation
India data set against global averages
Timing recommendations throughout, including when to test creatives and when to spend budget
Ready to build your Diwali 2026 campaign?
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