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Short drama apps report 2026
TV that we watch as a social feed? In just a few years, short drama has transformed into an explosive new streaming format. Get data and insights from this snack-sized entertainment boom.
Summary
The global rise of short drama
Ultra-short, vertically-formatted video series are sweeping the digital entertainment field. Is this the new episodic TV of the smartphone era? Get essential data and strategic insights in the full report, featuring:
Performance benchmarks across global regions
Analysis of installs, sessions, session lengths, and retention rates
Survey results from app marketers on this new TV format
Top apps data from Sensor Tower
The new take on a classic
“When you think about it, the emergence of short dramas is logical. They take the high-production and cliffhanger aspects of television but delivered in the fast vertical style of a TikTok feed. It’s classic entertainment repackaged for how people interact with technology today.”
Thalia Kemp
Senior Marketing Manager, Adjust
