Get your copy! Diwali 2026: app trends & mobile growth is out now

Diwali, the Festival of Lights, runs November 6–10 this year, bringing with it the busiest stretch of India’s advertising calendar. Advertisers are expected to spend around $6.5 billion (₹60,000–62,000 crore) across the festive season. To help you schedule your campaigns, we’re excited to introduce our latest report, Diwali 2026: app trends & mobile growth. We analyzed install, session, and session length patterns across seven verticals in India, from before the sales start through to post-festival period, with global data for comparison. See when your category spikes, and plan your 2026 budget around it.

• App installs in India didn’t peak during Diwali; they peaked at +20% above the 2025 average four days after Bhai Dooj.
• E-commerce installs reached +29% vs. the 2025 average before the festival even began.
• Ride sharing installs rose +67% during Diwali.
• Sessions were shortest during the festival itself, and average session length was higher after Diwali than before it.

Ready to plan your 2026 campaign? Download Diwali 2026: app trends & mobile growth today.